The 10-Week SaaS Launch, SaaS Product Design & Development
Launch your SaaS in 10 weeks. Blueprint first, so you build the right thing.
We take your idea from a one-week Blueprint to a launched product: sign-up, billing, your core feature, and AI built in properly with guardrails and cost limits. Fixed price per phase. You own every line of code from day one.
Blueprint week $1,500, credited in full if you build with us.
Launch board
Example product, week 7 of 10
Blueprint weeks 1 to 1
UX and design system weeks 2 to 3
Build weeks 3 to 9
Launch and handover weeks 10 to 10
- Price
- Fixed after the Blueprint
- Working now
- Sign-up, billing, core feature
- In testing
- AI assistant
- Your time this week
- One 30-minute demo
Most first versions fail for the same three reasons.
Not because the idea was bad. Because the build was too big, too slow, or had AI bolted on at the end. The launch is designed around fixing all three.
Too much
Six months building features nobody asked for.
Fix: The Blueprint cuts it to the smallest version that can win paying users.
Too slow
A launch date that keeps sliding while the money runs out.
Fix: A fixed 10-week plan with a date in writing.
AI bolted on
An AI feature that's unreliable and costs more to run than it earns.
Fix: AI designed in, tested against real examples, with a spending limit.
Week one decides what's worth building.
The Blueprint is a focused five-day sprint that turns your idea into a plan you can build, show investors, or test with users. It costs $1,500, it's yours to keep, and it's credited in full if you continue to the build.
If the Blueprint shows the idea isn't ready, we'll tell you. That's the cheapest lesson you'll ever buy.
You leave week one with
- A clear map of your users, their problem, and the core loop
- The launch scope: what's in, and what's deliberately cut
- A clickable prototype of the key screens
- A technical plan, including where AI earns its place
- A fixed price and date for the build
Ten weeks, four phases. A working demo every week.
You see real, clickable progress at the end of every week, not a status report.
- Week 1
Blueprint
Users, scope, prototype, technical plan, and a fixed build price.
- Weeks 2 to 3
UX and design system
Every key screen designed, with a system that keeps the product consistent as it grows.
- Weeks 3 to 9
Build
Sign-up, billing, your core feature, AI features, admin, and analytics. Demoed weekly.
- Week 10
Launch and handover
Launched with monitoring, documented, and handed over. Then 30 days of fixes at no extra cost.
Everything a first version needs to take its first payment.
Accounts and onboarding
Sign-up, sign-in, teams, and a first-run experience that gets users to value fast.
Your core feature
The one thing users come for, built properly.
AI features
Designed in, tested, with fallbacks and a spending limit.
Billing and admin
Subscriptions, invoices, plans, and an admin panel.
Good morning, Sara
1,284
Active users
38
New trials
12
Upgrades
AI assistant
3 accounts look likely to cancel this week. Want me to draft a check-in email for each?
AI that users trust and you can afford to run.
Tested against real examples
We measure AI output against real cases before launch, and keep the tests for every future change.
Guardrails and fallbacks
Clear limits on what the AI may do, and a graceful fallback when it isn't sure.
Cost limits built in
Per-user and monthly spending limits, so a busy day never becomes a surprise bill.
Not locked to one AI provider
Built so you can switch models as better or cheaper ones arrive.
Logged and reviewable
Every AI action is logged, so you can see what it did and why.
Humans where it matters
Sensitive actions wait for a person to approve them.
Two fixed prices. Nothing hourly.
Blueprint week
Step 1Five days that turn your idea into a scoped, tested plan. Yours to keep whatever you decide.
- User and problem mapWho it's for and why they'll pay
- Launch scopeWhat's in, what's cut, and why
- Clickable prototypeThe key screens, testable with real users
- Technical plan and fixed quoteBuild price and launch date in writing
Launch build
Weeks 2 to 10The exact price comes from the Blueprint's scope. Once agreed, it doesn't change.
- UX and design systemEvery key screen, consistent and easy to extend
- Full-stack web appModern, maintainable, and deployed
- Accounts, billing, and adminWorking from launch day
- AI features done properlyTested, guarded, and cost-limited
- Analytics and monitoringKnow who signs up, sticks, and pays
- Documentation and handoverReady for your own team later
- 30 days of fixesAfter launch, at no extra cost
Launch-ready in 10 weeks, or we keep working at no extra cost until it is.
- The weeks count from Blueprint sign-off, with the scope agreed in writing.
- Scope changes are written swaps inside the fixed price, never a surprise invoice.
- You own the code, the repository, and every account from day one.
Other ways to build a SaaS, and how they compare.
| What matters | 10-Week Launch | Dev shop | Freelancers | No-code tools |
|---|---|---|---|---|
| Decides what to build | Blueprint week first | Builds what's in the brief | Builds what you ask | You decide alone |
| Price | Fixed per phase | Estimate, then change orders | Hourly | Cheap until it isn't |
| Launch date | 10 weeks, guaranteed | Often slips | Depends on their other clients | Whenever you finish |
| AI built properly | Tested, guarded, capped | Often an add-on | Depends on the person | Limited |
| You own the code | Yes, from day one | Usually | Usually | No, it lives on their platform |
Built for founders who want to launch, learn, and earn.
A strong fit if you
- Know who the product is for and the problem it solves
- Want a focused first version live in weeks, not a year
- Have budget set aside for a fixed-price build
- Can join a 30-minute demo every week
Not a fit if you
- Want every feature in version one
- Need native iOS and Android apps first
- Want to pay in equity instead of a fixed price
- Are building interest-based lending, gambling, or other products we don't work on
What founders ask before they book.
That's what the Blueprint week is for. You leave with a scoped plan and a clickable prototype you can test, before paying for a full build.
A modern, widely used web stack that any good developer can pick up later. We confirm the exact choices in the Blueprint, based on your product.
It usually does a little. Changes are handled as written swaps inside the fixed scope. Bigger changes become a new phase with its own price, agreed first.
30 days of fixes at no extra cost. After that, many founders keep building with us on a Growth Retainer ($1,000 to $3,500 a month), or hand the code to their own team.
Because the founder leads it personally. It's the only way we can promise a date and keep it.
Apply for a launch slot.
We take on 1 SaaS build at a time, so we ask a few questions first. Tell us about the product and we'll come to the call with a view on what the first version should be.
- 10 weeks to launch
- $1,500 Blueprint, credited
- 1 build at a time
Huraira, the founder, reads every one of these personally.
What happens next
- We read your answers before we ever get on a call.
- We email you to book a free 20-minute call.
- If we're not the right fit, we tell you, and point you somewhere better if we can.